- Cristiano Ronaldo moved from Real Madrid to Juventus for a fee of €117m
- He was unveiled as the new Serie A superstar yesterday in Turin after going through a medical
- We look at various ways in which Juventus can hope of earning the amount they have spent in getting the Portuguese star
Cristiano Ronaldo was finally unveiled as a Juventus player yesterday following his record-breaking transfer from Real Madrid to Turin. The Portuguese superstar made the move from Madrid to Turin for a reported fee of €117m becoming the highest paid player in the Italian Serie A.
Cristiano Ronaldo has arrived in Italy as the most expensive player imported into the Serie A and will be receiving wages in excess of €30m per year, easily making him the best-paid player in the league. Juventus, who are known to make shrewd signings without dipping too deep into their bank accounts, shocked the world when it was confirmed that the Italian champions will be paying over €110m in total to bring in Ronaldo.
Neymar, who is the most expensive transfer in the history of the game, moved to PSG from Barcelona last season for a mind-boggling price-tag of €222m. There were huge concerns among the sporting fraternity at how the Parisian club was going to recover that amount from the arrival of a single player and the same question have surfaced once again this summer but with regard to Juventus, who never even appeared to be interested in signing Ronaldo about a month back. Here are the 5 ways in which Juventus can hope to recover the money that they have splurged in bringing Ronaldo to Allianz Arena in Turin.
Cristiano Ronaldo has arrived at Juventus to take the Italian giants to the Champions League Final and hopefully help them win that much-awaited trophy that they have missed out on recently by fine margins. However, his effect will not be limited to only the field, as per reports Cristiano Ronaldo Transfer News led to a massive spike in the Number 7 Jersey of Juventus, with reportedly 520,000 shirts selling in the first 24 hours after the official announcement by the club.
Jersey sale will not help the club recover all the money given that Juventus only receive 20% of the value of each jersey. However, the sudden spike in the number of jersey’s sold clearly indicates to the effect Cristiano Ronaldo Transfer News has had.
A rise in the price of shares of Juventus
There is no doubt that Cristiano Ronaldo Juventus move has raised the profile of Serie A in the world of football. Having the world’s best player in your country can only help boost the game in that region. The confirmation of arrival of Ronaldo at Juventus immediately led to a rise in the share prices of Juventus.
The month started with Juventus share price around €0.67 but ended the first week of July at €0.80, the same week in which Ronaldo confirmed his departure from Real Madrid. The highest during this week was €0.90, a huge jump from where the club were at the start of July.
The rise in ticket sale
With superstar players, getting a massive crowd is guaranteed. The arrival of Ronaldo in Turin saw thousands of Juve fans line the streets outside the club office to welcome their new hero. Juventus who made close to €25.7m from ticket sales last season are expected to raise the price of their season tickets by 30% along with normal match day tickets. If Juventus go deep in Europe and the Italian Cup, the club is expected to make around €71m, something that should of great help in balancing the books of this great club.
Renegotiating with their partners and sponsors
Now that Juventus have signed probably the most marketable sportsman in the world, the club are looking to renegotiate their deals with their existing partners like Adidas, Jeep and Cygames. They are also looking to work out new deals with their regional partners in Asia, Africa and South America. Through Ronaldo, they hope that some new partners join the club as they look to match the likes of Real Madrid and Manchester United in market value.
Making an impact on Social Media
Cristiano Ronaldo is one of the most popular athletes in the world, with over 135 million followers on Instagram and over 73 million followers on Twitter. His move to Juventus is definitely going to raise the social media profile of the Italian club with reports indicating that their Instagram saw a rise of 1.4 million followers in just hours after Cristiano Ronaldo transfer news was made public.
Whether Ronaldo’s move to Juventus turns into a success or not, will not be clear for at least some time but what is abundantly clear is the effect his arrival in Juventus will have on the club’s image a global superpower in football.
WATCH: Cristiano Ronaldo is a Juventus player | Eu Estou Aqui
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