- Following the cricket ball tampering incident, many of Cricket Australia sponsors are worried about negative publicity
- Steve Smith and David Warner are set to lose out on numerous personal sponsorship agreements valuing in millions
- Qantas, Commonwealth Bank, Magellan, LG and many more have asked CA for a full report after their investigation is complete
Following Steve Smith and Cameron Bancroft’s sensational press-conference day before yesterday (24th March) where the duo admitted to tampering with the condition of the ball. The Australian captain also revealed that the decision was made by the ‘leadership group’ during the lunch break. The admission of cricket ball tampering by the Australians has resulted in very strong consequences for the captain Steve Smith and vice-captain David Warner. Before the start of Day 4 play, Warner and Smith were asked to step down from their position and Tim Paine took over the captaincy remaining test match. Later in the day, ICC banned Steve Smith for 1 match and fined 100% match fees, while Bancroft was given 3 demerit points while also being fined 75% match fees.
However, this is not the end of the punishment for the Australian team, as the officials from Cricket Officials have arrived in South Africa and will conduct an investigation starting today. All those involved in the decision making are likely to be heavily punished by the board. Warner and Smith are also in danger of losing out on most of their sponsorship deals with companies associated with them expressing deep disappointment.
Steve Warner and David Smith set to lose out on lucrative sponsorship deals as pressure mounts on CA
Following the suspension of Smith and Warner as the captain and vice-captain of the Australian team respectively, major sponsors of the duo and Cricket Australia are reviewing their contracts as we report. The main sponsors for the national women’s team, Commonwealth Bank is awaiting a full report by CA before taking it’s decision. Steve Smith is one of the 3 Commonwealth Bank Ambassadors but is expected to be removed from the position as soon as the investigation is complete. “We are disappointed about the events that have emerged from the third Test in South Africa and have asked for a full explanation from Cricket Australia following the conclusion of its investigation into this affair,” said a spokesman from the organisation.
Qantas Airline, which is the national carrier and whose logo is on the Australian team’s shirt in South Africa made it clear that they were not happy with the cricket ball tampering incident. The airline said, “This is deeply disappointing and certainly not what anyone expects from our national cricket team. We are in discussions with Cricket Australia as this issue unfolds.”
This wasn’t the end of it for Steve Smith and David Warner, as Cricket Australia’s biggest sponsor Magellan, a fund management group expressed their shock at the incidents in South Africa. Magellan fund manager Hamish Douglass told The Australian Final Review, “We’re deeply concerned about it: it involves cheating, in no way would we condone it in what we do,
There are also doubts regarding the position of Steve Smith and David Warner as the captain of RR and SRH in IPL 2018. With both the franchise stating that they will wait for the BCCI and CA decision before taking a final call.
Cricket ball tampering has led to a lot of negative publicity for Steve Smith and David Warner
Apart from the major sponsors of the Australian cricket team, Steve Smith and David Warner are also going to lose out on millions from their personal sponsorship deals. David Warner is currently associated with the likes Asics, LG, Gray Nicholls, Nine, Toyota, Nestle’s Milo and the Make-a-Wish Foundation but this incident could leave him with a shadow of what he has right now.
LG released a statement short while after Warner stepped down from the vice-captaincy role. The statement read, “LG is acutely aware of the incident in South Africa involving the Australian Cricket team. Our ambassadorships are constantly undergoing review so that we are able to make the best decisions for our customers, employees and stakeholders.
“As a brand that sets out to improve the everyday lives of Australians, our focus is on ensuring our partnerships reflect those values and that is our first priority.”
According to the experts in the field, David Warner and Steve Smith’s actions will be considered as cheating, which would fall under the ‘moral clause’ in the sponsorship contracts.
After a massive 322 run defeat in Cape Town, the Australian team will now travel to Johannesburg for the 4th and final test match of this series. They will be without Steve Smith, who will be serving his one-match ban. However, it is still unclear whether David Warner will take part in that test match or not as the CA investigation into the cricket ball tampering incident is still ongoing.
WATCH: What Cricket Australia CEO has to say about the whole cricket ball tampering incident.
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