The 11th season of the Indian Premier League (IPL 2018) is right around the corner, set to make the biggest impact ever seen in the IPL history. The official broadcasters of the IPL 2018 tournament, Star, are leaving no stone unturned to make sure that the 2018 edition of the tournament reaches to each and every corner of the world, even the US. The former spin-legends of India, Anil Kumble and Harbhajan Singh are in America to launch IPL on Hotstar, in a country where majority is unaware of the sport itself.
To connect IPL 2018 to cricket fans living in USA
The channel, Star, has the official broadcasting rights for the 11th edition of the Indian Premier League (IPL 2018), along with the digital rights as well, which they bought for a an insane amount of over INR 16,000 crore.
In a bid to popularise the cash-rich Indian T20 league, the Indian spin-twins are sent to the US mainland, to help connect the cricket fans residing there, to the Indian cricket festival of sorts, called the IPL.
As reported by Crictracker, the launch of IPL 2018 on Hotstar will take place in New York during the Cricfest on Saturday (24 February). The event, which will be held in New York from 4PM to 7PM (New York Time), is reported to have a probable audience of more than 1,500 cricket enthusiasts.
The Cricfest will be an interactive and exciting event which will include fun events; batting cages, virtual reality cricket simulator, Indian street food vendors, and the two special guests representing Indian cricket – Anil Kumble and Harbhajan Singh.
IPL 2018 to be launched at ‘Cricfest’, a celebration of cricket
According to Inside sport, there were earlier reports suggesting that Hotstar will announce the IPL 2018 streaming in the US, in the presence of Anil Kumble and Harbhajan. The International president of Hotstar, Ipsita Dasgupta, said that the Cricfest event will be the celebration of the game of cricket. As reported by New York Post, Dasgupta said,
“The event is quite a spectacle … really just a celebration of cricket. If you look at the community across the US, we started speaking to different cricket academies, associations, organizations. We realized there’s this huge unmet demand for events, activities, content and just a lot of excitement for people to get together.”
“We’d love to believe that cricket will catch on in the US overall, but the immediate goal is to connect the hundreds of thousands of cricket lovers in the U.S. We’re really looking forward to having a mix of people, from really hard-core cricket enthusiasts to people who are just starting to get excited about cricket because it has more to do with their identity than knowing much about the game already.”