The Board of Control for Cricket in India (BCCI) will conduct an e-auction to sell the Indian domestic cricket rights, including the Ranji Trophy and the Irani Cup, to to the global media. BCCI successfully sold the media rights of Indian Premier League (IPL) to Star India for INR 16,347.5 crore.
BCCI invites parties to bag domestic cricket rights through e-auction
The BCCI has initiated the tender process and has invited the initial bid from the interested parties. The rights will be for the domestic Indian matches, which are to be played between April 1, 2018 to March 31, 2023.
Interested bidders can get the right to bid after completing the payment of INR 6.80 lakh ($10,000). The last date to submit the bids is 10 am on March 27 and the auction will take place on the same day, starting 2 PM.
Domestic Indian Cricket may not see huge bids
Having seen the enormous success with the IPL global media rights, BCCI is hopeful of a similar pattern when they put the domestic Indian cricket rights up for auction, however, there is a general feeling around the sports market industry that the buzz to secure the live telecast for Ranji Trophy and Irani Cup may not be that great.
All the players may go big for the digital rights, however, TV Rights may not be as high as BCCI are evaluating at the moment. Unlike IPL, the traction for the Indian domestic matches aren’t that great and the two leading sports telecast networks in India (Star and Sony) will only bid high if they see a profitable deal out of it.
Star network currently holds the rights to telecast India’s international matches at home and market experts believe that it was their plan to take Indian cricket’s coverage and use it to build their sports coverage in India.
Since then, Star has successfully aired the Pro Kabaddi League and are continuing their hold in football with Indian Super League (ISL) and Indian Premier League so Domestic Indian cricket may not be on their minds right now.
As for Star’s biggest rivals Sony Entertainment pictures they are content with Champions League, WWE, FIFA events and La Liga which may see BCCI’s domestic cricket rights fetch slightly lesser number than their anticipation.
Backing this notion, one sports marketing executive said, as reported by the Economic Times, “BCCI has taken a smart decision to go for e-auctions. This way, the price escalation will be far more than closed bidding. But TV rights alone may not fetch the same value as the last auctions.”